Travel SEO Case Study - 304.6% Increase in Tour Bookings

Background

Due to a non-disclosure agreement, we are unable to display the client’s website or disclose their name publicly.

An African safari and tour company approached us, they had a major problem: despite offering unforgettable wildlife experiences, their website was nearly invisible on search engines. Competing against well-established names in the safari industry, they struggled to attract organic traffic, limiting their ability to reach adventure-seekers worldwide.

Determined to change this, we launched a comprehensive SEO strategy tailored to their niche. Within just eight months of working with us, the results spoke for themselves.

The Challenge

Even though their website was well-structured, it lacked visibility in search engine results. Their most relevant keywords for African safaris and tours were dominated by competitors, making it nearly impossible for potential customers to find them.

Additionally, their website had:

Minimal high-quality backlinks, reducing its authority.
Poor content optimization, failing to target the right audience.
Low engagement and conversion rates due to outdated content.

To rank nationwide, we needed to improve their keyword targeting, content strategy, and site authority.

SEO Execution

To address these issues, we devised a strategy that focused on three core areas:

Keyword Research & Content Optimization

We conducted in-depth keyword research to identify high-intent search terms used by travelers looking for African safaris. We then optimized the site’s key pages and created new, engaging content designed to rank for these keywords. Blog posts, destination guides, and informative pages were all crafted to not only rank well but also provide value to potential travelers.

Some of their target keywords are;

Technical SEO Enhancements

A thorough audit revealed several technical issues that were holding the site back. Slow page speeds, broken links, and missing schema markup were all fixed to ensure search engines could properly index the site. Mobile optimization was also a priority, ensuring a seamless experience for users browsing on smartphones and tablets.

Link Building & Authority Growth

We implemented a strategic link-building campaign to earn high-quality backlinks from travel blogs, tourism directories, and industry publications. These efforts boosted the website’s domain authority, helping it climb the search rankings and compete with larger, more established competitors.

The Results

Eight months into our partnership, the company’s SEO transformation was undeniable. Their active users surged to 7.1K, marking a 179.1% increase, while their new users skyrocketed to 7.8K, a 304.6% jump. These numbers translated directly into increased inquiries and bookings, proving the power of a well-executed SEO strategy.

Conclusion

This case study shows how the right SEO strategy can turn a struggling business into a nationwide leader. By targeting the right keywords, improving website performance, and building strong backlinks, we didn’t just boost search rankings, we helped bring in real customers and increased bookings.

Increased Safari Tour Bookings by 304.6% in Just 8 Months