Home Decor SEO Case Study - Infiniti Digital

Client Overview

Due to a non-disclosure agreement, we are unable to display the client’s website or disclose their name publicly.

Our client, a well-established home décor store that sells designer furniture and decorations in Atlanta. They had great products but were struggling to attract local customers online. While people in the area were searching for home décor, the store wasn’t showing up in search results as often as it should.

They reached out to us at Infiniti Digital for Local SEO, hoping to improve their online presence and bring more people into their store. We planned a 12-month strategy, and within just 3 months, we started seeing massive growth.

The Challenge

Before working with us, the store faced several problems:

01 - Low Website Traffic
02 - Few In-Store Bookings
03 - Low Google Search Visibility
04 - Little Engagement on Google Business Profile

Our Strategic Approach

To overcome these challenges, we implemented a comprehensive Local SEO strategy focused on improving online visibility, increasing engagement, and driving more in-store visits.

GMB Optimization

One of the first steps we took was optimizing the client’s Google Business Profile. We updated key business details, including store hours, categories, and descriptions, ensuring all information was accurate and aligned with local search intent. We also introduced regular updates and posts, highlighting promotions, new arrivals, and special events to keep engagement high.

These efforts led to a 1,200% increase in people requesting directions to the store, significantly boosting foot traffic.

Website SEO Enhancements

A strong website is the foundation of any SEO strategy, so we optimized the client’s site for local search visibility. and improved product pages by enhancing content quality and adding clear calls-to-action buttons to guide visitors toward making purchases or booking private shopping sessions. Since most users browse on their mobile devices, we made sure the website was fully mobile-friendly and provided a smooth, fast-loading experience. These updates contributed to a 20.1% increase in local SEO traffic within the first three months alone.

To further strengthen the store’s online authority, we submitted its details to local directories and secured mentions on reputable home décor blogs. These backlinks helped improve search engine rankings and drove highly targeted traffic to the website. As a result, customer interactions, including form submissions and inquiries, increased by 18.5%.

Boosting Private Shopping Bookings

The store’s private shopping service was an untapped opportunity, so we made it easier and more accessible for customers to book. We integrated a direct booking button on their Google Business Profile and streamlined the scheduling process on their website. Additionally, we ran a localized content marketing campaign to promote the benefits of private shopping. These improvements led to a 133.3% increase in bookings, helping the business offer a more personalized shopping experience while increasing overall sales.

The Results (Within 3 Months of Initial SEO Optimization)

1,300 active website users.
+20.1% increase in the number of people finding the website.
1,200% increase in store location requests.
+18.5% event count increase meaning more visitors taking action on the website.
133.3% increase in customers booking appointments for private shopping experience.

What’s Next?

We’re only 3 months into a 12-month plan, and the results so far have been amazing! Going forward, we will:

Expand content marketing to attract even more local customers.
Explore paid local ads to increase store visits even further.

At Infiniti Digital, we love helping local businesses grow through smart SEO strategies.

If you want more customers for your local business, email us today at inquiries@infinitidigital.us and let us get you more traffic, more customers, and more sales!

1,200% Increase in Physical Store Location Requests & 133.3% More In-Store Bookings in Just 3 Months