Insurance SEO Case Study - 70.3% More Conversions!

Client Overview

Due to a non-disclosure agreement, we are unable to display the client’s website or disclose their name publicly.

An insurance company based in California approached us with a clear challenge: despite offering competitive policies, their website struggled to attract and convert visitors. Competing against well-established insurance providers across the state, they needed an SEO strategy that would improve their visibility, engagement, and lead generation.

With an ongoing SEO campaign, we helped them achieve significant growth within 11 months.

The Challenge

Despite having a well-structured website, the company faced several roadblocks:

Low visibility on search engines for competitive insurance-related keywords.
Limited organic traffic, reducing potential leads and policy inquiries.
Lack of engagement, with minimal calls and form submissions from website visitors.

To compete statewide, they needed a stronger digital presence and a strategy to convert visitors into leads.

Keyword Research & Content Optimization

We conducted in-depth keyword research to identify transactional search terms used by Californians looking for insurance coverage. This included:

High-traffic keywords such as “best auto insurance in California” and “affordable home insurance California.”
Niche-specific long-tail keywords like “business liability insurance for small businesses in CA.”

To maximize visibility, we:

01 - Optimized core service pages with strategic keyword placement.
02 - Created new blog posts, insurance guides, and FAQ sections to provide valuable insights and rank for more search queries.
03 - Improved meta descriptions, headers, and internal linking to increase search relevance.

Technical SEO

A thorough website audit revealed several performance issues that were negatively impacting both rankings and user engagement. To address these challenges, we optimized the site’s page speed, ensuring faster load times to reduce bounce rates and improve the overall user experience. Additionally, we enhanced mobile responsiveness, making navigation seamless for users searching for insurance services on their smartphones. To further boost search visibility, we implemented structured data (schema markup), helping search engines better understand the company’s services and display richer search results. These improvements played a crucial role in increasing traffic and conversions.

Conversion Rate Optimization & Local SEO

Since calls and form submissions were essential for generating leads, we focused on optimizing the website for higher conversions. We enhanced the company’s Google Business Profile to improve local search visibility, making it easier for potential clients to find and contact them. To encourage more inquiries, we strategically placed call-to-action buttons on key pages, guiding visitors toward immediate action. Additionally, we strengthened location-based keyword targeting, ensuring the company ranked for relevant statewide insurance searches. These efforts helped drive more engagement, resulting in a significant increase in leads and conversions.

The Results

Our SEO efforts delivered exceptional growth within 10 months:

Active users surged by 83.5%, bringing in more potential clients.
Calls and form submissions increased by 70.3%, converting more visitors into leads.

With continued SEO optimizations, the company is on track for even greater success.

Conclusion

This case study proves how a well-planned SEO strategy can drive real business growth. By targeting the right keywords, improving website performance, and optimizing for conversions, we helped this California insurance company gain higher visibility, more traffic, and a steady increase in leads.

83.5% More Users and 70.3% More Conversions for an Insurance Company in California

Client Overview

The Challenge

The SEO Strategy

Keyword Research & Content Optimization

Technical SEO

Conversion Rate Optimization & Local SEO

The Results

Conclusion

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