Client Overview
A leading HVAC company operating in multiple locations across the U.S., with a franchise in England, faced challenges in increasing online visibility and lead generation. Despite having an established presence in Northern California, Virginia, New York, Georgia, and Illinois, their digital performance was not meeting expectations.
Website traffic was inconsistent, conversion rates were lower than industry benchmarks, and the Google Business Profile listings were underutilized.
The company needed a strong SEO and digital marketing strategy to improve organic traffic, user engagement, and most importantly, lead conversions. Over eleven months, we implemented a targeted approach that led to significant growth in bookings and business.
Identifying the Challenges
The HVAC industry is highly competitive, with businesses competing for visibility in local search results. The company struggled with low rankings for high-intent keywords, underperforming GBP listings, and a website that was not fully optimized for speed, mobile usability, and lead capture. A comprehensive website audit revealed performance issues that were affecting both user experience and search rankings. The site needed improvements in page speed, mobile optimization, and structured data implementation to ensure better indexing and visibility on search engines.
Additionally, their GMB profile listings were not fully optimized and lacked NAP consistency, leading to fewer local search inquiries. Many service pages lacked strong call-to-action elements, reducing their effectiveness in converting visitors into leads. These issues had a direct impact on bookings, which were not growing at the expected rate.
