Food And Drinks SEO Case Study

Client Overview

Due to a non-disclosure agreement, we are unable to display the client’s website or disclose their name publicly.

Breaking through the noise in the food and beverages market takes more than just a great product, it requires a powerful digital strategy. This case study reveals how a data-driven SEO approach increased brand visibility, making our energy drink a top choice across the key results Google search features like;

Shopping Tab
Popular Products
Search Filters
Discussions & Threads
Top Deals
Sugar-Free Energy Drinks Suggestions

By strategically optimizing for these features, we drove significant growth in user engagement and sales, proving the impact of precision SEO in a competitive industry.

Background

Our client, a growing brand in the sugar-free energy drink segment, faced several challenges, including low organic visibility, no to limited presence in Google Shopping and Popular Products, and a lack of engagement in online discussions and product recommendations.

Additionally, the brand was not fully leveraging Google’s Deals section to attract price-sensitive consumers.

Despite these challenges, there were clear opportunities to improve visibility. The increasing demand for sugar-free and keto-friendly energy drinks, with Google’s constantly changing search results pages, new opportunities emerged to improve visibility. By targeting high-intent keywords we focused on attracting more traffic and boosting sales.

SEO Strategy & Execution

Advanced Keyword Research & Intent Optimization

Our SEO approach began with comprehensive keyword research to align with user intent across different stages of the buying journey. We identified transactional keywords to optimize for Google Shopping and Popular Products.

Informational keywords were targeted to improve visibility in Google Discussions & Threads. And, comparison-based keywords helped enhance our presence in search filters and product comparison queries.

By mapping these keywords strategically across product pages, blog content, and discussion forums, we ensured that the brand appeared in relevant search results, driving higher engagement and conversion.

Google Shopping Optimization

To improve the brand’s presence in Google Shopping, we optimized the product feed in Google Merchant Center by refining product titles, descriptions, and images. High-resolution visuals showcasing the product in lifestyle settings were added, along with keyword-rich descriptions highlighting key selling points such as caffeine content, dietary benefits, and flavor options. Structured data markup was implemented to ensure eligibility for Google’s Shopping filters, helping the product appear in category-specific searches.

Additionally, we introduced competitive pricing strategies and promotional offers, including limited-time discounts and “Buy 1, Get 1 Free” deals. This allowed the brand to qualify for Google’s Deals section, increasing visibility among users actively searching for energy drink discounts. These efforts led to a 212% increase in Google Shopping impressions and a 153% improvement in click-through rates.

Leveraging Search Filters & Product Suggestions

We optimized the product attributes to align with commonly used search refinements. Key filters such as sugar-free, keto-friendly, and gluten-free were added to ensure that the brand appeared in relevant searches.

We also leveraged Google Trends insights to align promotions with seasonal demand spikes, ensuring that the product remained highly visible during peak purchasing periods. As a result, clicks from filtered searches increased by 180%, driving more qualified traffic to the brand’s product pages.

Google Deals Optimization & Promotional Campaigns

To capitalize on Google’s Deals feature, we created a dedicated “Deals” page optimized for search visibility. Structured deal markup was implemented to highlight price drops and limited-time promotions, making the product more appealing to price-conscious consumers.

By running strategic discount campaigns and aligning them with shopping trends, we saw a 41% increase in traffic to the Deals page and a 28.3% rise in sales conversions from users searching for discounted energy drinks. This not only boosted short-term revenue but also helped build long-term brand awareness.

Results & Performance Analysis

The impact of our SEO strategy was evident within one month, with significant improvements across multiple performance metrics. New users increased by 41.7%, indicating higher brand discoverability, while active users grew by 40.1%, demonstrating stronger engagement. The event count, representing user interactions such as product clicks and add-to-cart actions, saw a 13.3% rise. Most notably, total revenue increased by 28.3%, confirming the success of our optimization efforts in driving conversions.

A closer analysis revealed that Google Shopping optimizations led to a 212% increase in impressions, while discussions and community engagement efforts resulted in a 317% growth in referral traffic. Additionally, the strategic use of Google Deals contributed to a 300% increase in sales conversions, showcasing the effectiveness of promotional campaigns in capturing purchase-ready customers.

Key Takeaways

This case study highlights the power of a well-rounded SEO approach that integrates product optimization, keyword targeting, community engagement, and promotional strategies. One of the biggest takeaways is the importance of optimizing for Google’s evolving search features, such as Shopping filters, Popular Products, and Discussions, which play a crucial role in influencing consumer decisions.

Additionally, leveraging user-generated content and engaging in relevant online communities can significantly boost organic traffic and brand trust. Google Deals, when strategically utilized, can drive substantial increases in conversions, proving that price-sensitive customers actively seek out discounts through search.

Next Steps & Growth Plan

To maintain momentum and further expand visibility, we plan to scale Google Shopping campaigns with seasonal promotions and optimize for emerging search trends, such as voice search and AI-driven shopping recommendations. Enhancing content marketing efforts through in-depth product comparisons and expert reviews will also help sustain long-term engagement. Moreover, continued collaboration with micro-influencers and fitness communities will strengthen brand advocacy and drive ongoing user discussions.

SEO Wins in Energy Drinks 41% More Users & 28.3% Revenue Growth