We Made a Luxury Apparel Brand $490K in Organic Sales with AI-Powered Search Features in 6 Months

In an industry where billion-dollar brands dominate search rankings, breaking through with organic SEO can feel impossible. Most luxury retailers rely on massive ad budgets, leaving emerging brands struggling for visibility. But we rewrote the rules. By developing a data-driven SEO strategy, we helped a cashmere apparel brand cut through the noise, outrank competitors, and achieve remarkable growth in just 12 months(ongoing).

Starting with only 35 keyword rankings, we expanded their visibility to 1,100 keywords nationwide, with breakdown as follows;

• 826 transactional keywords
• 915 commercial keywords
• 38 navigational keywords
• 147 informational keywords ranking.

This increase in organic visibility led to a staggering $490,000 in revenue within six months, all from organic search. Most impressively, we secured top placements in Google’s AI-powered search features, allowing the brand to appear alongside major luxury fashion houses in sections such as “People Also Buy,” “Similar Brands,” and Google Shopping carousels.

To drive sustained organic growth, we developed a comprehensive keyword strategy that targeted high-intent searches at every stage of the customer journey. Instead of focusing solely on transactional keywords, we ensured the brand ranked for a diverse range of search queries, capturing traffic from initial research to final purchase.

We secured rankings for 826 transactional keywords, such as “best men’s cashmere sweater” and “luxury women’s cashmere coat”, directly targeting customers ready to buy

Additionally, we ranked for 915 commercial keywords, including “best sustainable cashmere brands” and “cashmere vs wool”, which catered to shoppers in the consideration phase.

By optimizing for 38 navigational keywords, we strengthened brand recognition and engagement for direct searches.

To further expand visibility, we created high-ranking blog content targeting 147 informational keywords, answering key consumer questions like “how to care for cashmere” and “difference between cashmere grades.”

This multi-layered approach ensured the brand attracted, educated, and converted customers at every touchpoint, ultimately driving higher organic traffic and revenue.