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Client Overview

Due to a non-disclosure agreement, we are unable to display the client’s website or disclose their name publicly.

A dental practice in Los Angeles approached us with a clear challenge: to stand out in a highly competitive local market and generate more leads in patient appointments. Despite offering a wide range of dental services, their online presence was underperforming, resulting in missed opportunities to attract regular patients. Their goals were straightforward: increase online visibility in Los Angeles, drive more appointment bookings through lead forms and calls, and establish authority in the local dental market.

Client Overview

Project Scope

The project focused on the dental industry in Los Angeles, with lead generation as the primary KPI. Over a 12-month timeline (ongoing), we provided a suite of SEO services, including website SEO, Google My Business management, local SEO, content strategy, and technical optimization. Initially targeting 35 keywords, the campaign expanded to include 627 highly relevant keywords to capture a broader audience.

Project Scope

SEO Strategy & Execution

To achieve the client’s goals, we implemented a comprehensive, data-driven SEO strategy tailored to the dental industry.

Keyword Research & Content Strategy

We began with an in-depth analysis of the local search result page, identifying highly relevant keywords categorized by intent. These included the 120 transactional keywords like the following;

  • “emergency dentist Los Angeles”
  • “dental implants near me,”

543 commercial keywords such as;

  • “best cosmetic dentist LA”
  • “affordable teeth whitening,”

informational keywords like “how to fix a chipped tooth” to capture top-of-funnel traffic.

We designed and launched service pages to align with transactional intent, ensuring clear calls-to-action for appointment bookings. Additionally, created authoritative blog content targeting commercial and informational keywords, positioning the practice as a trusted resource for dental care.

Keyword Research & Content Strategy
Technical SEO & On-Page Optimization

Technical SEO & On-Page Optimization

  • Site Structure Revamp: Improved internal linking to enhance crawl efficiency and distribute link equity strategically.
  • Speed Optimization: Reduced page load times for a seamless user experience and better Core Web Vitals scores.
  • Schema Markup Implementation: Added structured data for services, reviews, and FAQs to enhance SERP visibility.
  • Conversion Rate Optimization: Designed intuitive CTAs on service pages to improve appointment bookings.

Google My Business Optimization & Local SEO

Local SEO was a foundation of our strategy, given the client’s focus on Los Angeles. We optimized the GMB listing with high-quality images, detailed service descriptions, and consistent NAP information.

A proactive review acquisition plan significantly increased positive patient reviews, boosting local trust. We also secured high-authority listings across dental directories and local business platforms to strengthen local search rankings.

Results: Quarter-to-Date Comparison

Results: Quarter-to-Date Comparison

The results speak for themselves. Within the first quarter of the campaign, we achieved significant growth across all key metrics.

Organic Growth Metrics

Active users increased by 56.8%, while new user acquisition rose by 59%. This growth demonstrates the effectiveness of our keyword targeting and content strategy in attracting and engaging potential patients.

Lead Generation & Conversions

Appointment bookings through lead forms increased by 38.8%, while calls for appointments skyrocketed by 221.3%. These metrics highlight the success of our GMB optimization and local SEO efforts in driving qualified leads.

Lead Generation & Conversions

Keyword Rankings & Visibility

The campaign secured rankings for 627 keywords in the target area, including 120 high-intent transactional keywords and 543 commercial keywords. This visibility ensures the practice dominates the SERPs for both immediate conversions and long-term lead generation.

Keyword Rankings & Visibility

Google Business Profile Performance

Google Business Profile Performance

The GMB profile generated 1,567 interactions, including 305 calls, 492 requests for directions, and 770 website clicks. Mobile devices accounted for 67% of interactions, underscoring the importance of mobile optimization in local SEO.

Key Takeaways & Future Roadmap

What Made This Campaign Successful?

The campaign’s success can be attributed to precision-driven keyword targeting, a holistic approach combining content, technical, and local SEO strategies, and a focus on dominating Google My Business. Continuous optimization based on real-time analytics insights ensured the strategy remained effective and adaptable.

Key Takeaways & Future Roadmap

Next Steps

Looking ahead, we’ll boost local authority by building backlinks from top dental publications and local news outlets. We’ll enhance user experience with dynamic, personalized content for repeat visitors, leverage video SEO for engaging, educational content, and run Meta ads conversion campaigns to secure more patient appointment bookings.

Next Steps

Ready to Dominate Your Local Market?

If you’re ready to see the same outstanding results we’ve delivered for other businesses, let’s take the next step.

Let Infiniti Digital make your success infinite, email us at inquiries@infinitidigital.us to roll out your project in production.

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